Sole Searching: A Tour Dedicated to the Sneaker was a special event celebrating sneaker collecting. Among its features, the tour showcased private sneaker collections, enthusiast art pieces, and display booths by major sponsors such as Nike, adidas and New Balance. As one of the first events of its kind, Sole Searching marked an important cultural shift, bringing early attention to an emerging group of influencers, sports and brand marketing techniques, and new consumer behaviours that now form the foundation of the multi-million dollar sneaker collecting sub-culture.
